Hotel Rosso23 - Wtb Hotels, Florence ➤ Reviews, Rooms & Prices 2025

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Key details

About the Hotel

Piazza Santa Maria Novella 23, Florence, Italy, 50123

Hotel Rosso23 - Wtb Hotels is a 4-star hotel featuring a modern design with red decor in Piazza Santa Maria Novella. Guests can enjoy amenities such as a bar, free Wi-Fi, and a 24-hour reception in this centrally located urban riad.

Rooms & Amenities

All 42 rooms at Hotel Rosso23 are decorated in bright colors and equipped with free Wi-Fi, satellite TV, minibar, and air conditioning. The accommodations include various room types, such as the practical French Room and more spacious Superior Rooms with views of Santa Maria Novella.

Dining & Nearby Options

The hotel provides a modern breakfast room for guests and shares its entrance and common areas with the sister property, Garibaldi Blu. Nearby dining options include Chianineria Trattoria dall'Oste, just 0.5 miles away, and Il Grillo, located 0.1 miles from the hotel.

Services & Local Area

Hotel Rosso23 offers a 24-hour reception desk with multilingual staff, luggage storage, and concierge service, allowing guests to arrange tours and transfers. The hotel is ideally situated, within easy walking distance of major attractions such as the Duomo, Uffizi Gallery, and the bustling shopping streets of Via Tornabuoni and Via Calzaiuoli.

Transportation & Accessibility

Accessible transport includes nearby bus stops at Piazza Santa Maria Novella and SITA Autobus Stazione, both within a few minutes on foot. Florence Santa Maria Novella train station is just 0.2 miles away, providing convenient connections to other Italian cities.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Triple Room

Max:

3 persons

20 m²

Bed options:

1 King-size bed

Shower

Heating

room details

Check Prices

Single Room

Max:

1 person

10 m²

Bed options:

1 Single bed

Shower

Heating

room details

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Classic Double Room

Max:

2 persons

16 m²

Bed options:

1 King-size bed

Shower

Heating

room details

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Price and Room Availability Calendar

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Getting around

A list of all available modes of transport

City Centre

Florence200 m

Airports

Peretola (FLR) 6.8 km

Galileo Galilei (PSA) 80.8 km

Train

Florence Santa Maria Novella Railway Station400 m

Bus

Bus stop200 m

Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

Spacious Comfort

“Our room was impressively large, offering a fantastic view of the plaza and church, making our stay truly special.” view full review

Delicious Breakfast

“The breakfast spread was excellent, with a great variety of options that catered to every taste, including gluten-free choices.” view full review

Strong Shower

“The shower pressure was excellent and we always enjoyed plenty of hot water, providing a refreshing start to our day.” view full review

Cozy Beds

“The bed in our room was enormous and incredibly comfortable, ensuring we had restful nights during our stay.” view full review

General

Non-smoking rooms
Wi-Fi
Paid parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Lift

Guest Parking

Electric kettle

Services

Valet parking
Room service
Welcome drink
Happy hour

Dining

Snack bar
Bar/ Lounge area

Children

Cots

Room features

Air conditioning
Heating
Mini-bar

Self-catering

Electric kettle

Media

Flat-screen TV

Location

Piazza Santa Maria Novella 23, Florence, Italy, 50123

Map view

street view

Piazza Santa Maria Novella 23, Florence, Italy, 50123

City landmarks

Museum

Gallerie Degli Uffizi

910 m

Bridge

Ponte Vecchio

720 m

Church

Cathedral of Santa Maria del Fiore

640 m

Museum

Galleria dell'Accademia

1.0 km

Square

Piazzale Michelangelo

2.2 km

Square

Piazza della Signoria

860 m

Museum

Palazzo Vecchio

860 m

Market

Mercato Centrale

640 m

Museum

Pitti Palace

1.1 km

Church

Basilica of Santa Croce in Florence

1.5 km

Piazza Dei Pitti 1

The Boboli Gardens

1.4 km

Museum

Bargello National Museum

960 m

Museum

San Marco Museum

1.1 km

Museum

Museo Galileo

1.0 km

Church

Church and Museum of Orsanmichele

690 m

Church

Brunelleschi's Dome

630 m

Piazza della Signoria

Loggia dei Lanzi

840 m

Museum

Leonardo da Vinci Interactive Museum

900 m

Church

Basilica of San Lorenzo

1.2 km

Nearby

Square

Piazza del Duomo

550 m

Landmark

Campanile di Giotto

550 m

Church

Basilica of Santa Maria Novella

160 m

Museum

Strozzi Palace

370 m

Museum

Riccardi Medici Palace

600 m

Museum

Museum of Opera of Saint Maria of Fiore

570 m

Church

Battistero di San Giovanni

470 m

Square

Piazza della Repubblica

520 m

Museum

Medici Chapel

400 m

Church

Ognissanti Church

560 m

Restaurants

Vincanto Ristorante

100 m

Piazza di Santa Maria Novella 29 Rosso

Il Grillo

90 m

Piazza di Santa Maria Novella 32r

Verdoliva Trattoria Toscana

10 m

Piazza di Santa Maria Novella 25R

Chianineria Trattoria dall'Oste

430 m

Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze

Trattoria al Trebbio

70 m

Via delle Belle Donne 49r

Restaurante Il Latini

310 m

Via Dei Palchetti 6/r

Cicalone

90 m

Via Delle Belle Donne 43 R

Braceria Bisteccheria Ristorante Santa Maria Novella

180 m

Via della Scala

Trattoria Za Za

570 m

26r Piazza del Mercato Centrale

Gelateria “Pasco”

160 m

Piazza di Santa Maria Novella 16R

Ristorante Palazzo Gaddi

180 m

Via del Giglio 11

Reviews and Ratings

Feedback from previous guests about their experience.

88%

liked the hotel and would stay again

great location

friendly staff

pricing

competition

8.8/10

Great

Rooms

8.7

Location

9.6

Service

9.1

Dining

8.3

Colin

United Kingdom, March 2024

9.0/10

The hotel has a stunning view of the Santa Maria Novella Church and offers great facilities with outdoor seating. The rooms are comfortable and well-equipped, but the dining options could be improved. The service is attentive and includes various amenities. The location is perfect for exploring all the major attractions in Florence.

Rooms

9.0

The rooms provide a beautiful view of the Santa Maria Novella Church and are equipped with good facilities. It's lovely to sit outdoors and enjoy the surroundings.

Service

9.0

The service is excellent with attentive staff who keep everything well stocked and provide table service. The reception team is friendly and accommodating, offering a range of services including room service, valet parking, welcome drinks, and happy hour.

Location

10.0

The hotel's location is ideal, just a 5-minute walk from the train station on a popular square, providing easy access to all the major sites in Florence.

Dining

8.0

The dining experience offers great options, including many gluten-free choices. However, it could benefit from a wider selection, but the English muffins are a nice touch.

Facilities

9.0

The hotel boasts good facilities to enhance the stay, making it a comfortable and enjoyable experience for guests.

Robert

United Kingdom, February 2024

8.6/10

The hotel is perfectly situated on the beautiful square of Santa Maria Novella, offering stunning views from rooms with little balconies. The service was top-notch with attentive staff and a well-stocked reception desk. A few eateries around the square provide dining options. The overall stay was excellent, but the pricing could be more competitive.

Rooms

9.0

I loved my room overlooking Piazza Santa Maria Novella with a charming little balcony. The view of SMN was breathtaking.

Service

9.0

The service here was exceptional, especially at the reception desk. They kept everything well stocked and offered table service too.

Location

8.0

The hotel is on a very nice square within a 5-minute walk from the train station. It's close to the station, yet in the quieter piazza of Santa Maria Novella.

Dining

8.0

The dining options were great, with many gluten-free choices to cater to different dietary needs.

Facilities

9.0

The hotel facilities were fantastic, offering a comfortable stay with all the necessary amenities.

great location

pricing

United States, January 2024

8.4/10

I absolutely loved my stay at the hotel! The location is superb, right on the Santa Maria Novella square with a view over Piazza Santa Maria Novella, making it so convenient for exploring the city. The rooms were cozy and clean, although the strangely angled shower was a bit awkward. The service was top-notch, especially with the reception desk keeping it well stocked and offering table service. However, the dining options were limited. Overall, a great value for the price!

Rooms

8.0

My room had a balcony overlooking the piazza, offering a stunning view of Piazza Santa Maria Novella. Although the shower was oddly angled, the room itself was comfortable and clean.

Service

9.0

The service here was outstanding, with the reception desk and table service exceeding my expectations. The staff really knows how to take care of guests.

Location

10.0

The hotel's location couldn't have been better, situated right on the Santa Maria Novella square and just a 5-minute walk from the train station. It's the ideal spot for exploring all the major sites.

Dining

7.0

While the dining options were limited, the great options provided some delicious meals. It would have been nice to have a bit more variety though.

Facilities

8.0

The facilities were nice and well-maintained, offering everything I needed for a comfortable stay. It was a good value for the price.

Great Location

Limited Dining Options

John

United Kingdom, October 2023

9.8/10

I couldn't have asked for a better location for this hotel, just a 5-minute walk from the train station on the beautiful square, close to most attractions. The rooms were spacious with a fantastic view of SMN, a huge separate bathroom, and even had tables outdoors and a balcony. The service was impeccable, keeping everything very well stocked and offering attentive service at the table. The dining, which included many gluten-free options, was delightful with great choices and French pastries. The facilities were top-notch, meeting all my needs during the stay.

Rooms

10.0

The rooms were spacious, clean, and comfortable with a wonderful view of SMN and excellent amenities.

Service

10.0

The service was exceptional, with attentive staff at the reception desk and great room service, valet parking, welcome drink, and happy hour offerings.

Location

10.0

The hotel's location was just perfect, situated on a beautiful square close to many attractions and adjacent restaurants.

Dining

9.0

The dining experience was fantastic with a variety of great options, including many gluten-free choices and delicious French pastries.

Facilities

10.0

The facilities were excellent, providing everything needed for a comfortable stay.

Andrew

United Kingdom, October 2023

8.4/10

I had a wonderful stay at the hotel. The location was great, with easy access to the train station and close to all the important sites of Florence. The rooms were comfortable, but the strangely angled shower was a bit odd. The service was exceptional, with attentive staff. The dining options provided many gluten-free choices. Overall, a lovely experience with some minor quirks.

Rooms

8.0

The rooms were comfortable, but the strangely angled shower was a bit odd.

Service

9.0

The service was exceptional with attentive staff.

Location

9.0

The hotel's location was ideal for exploring Florence, being close to the train station and tourist sites.

Dining

8.0

The dining experience offered many gluten-free options.

Facilities

8.0

The hotel facilities were well-kept and functional.

James

United States, August 2023

8.8/10

The hotel is situated on a beautiful square, within a 5-minute walk from the train station, offering a convenient location. The rooms provide views of the cute piazza, although the strangely angled shower may be a drawback. The service is attentive and includes helpful reception staff and amenities like room service and valet parking. The dining options feature great choices, including many gluten-free options. Overall, the hotel delivers a good value for money experience.

Rooms

8.0

The rooms offer views of the piazza and are clean and comfortable, although the strangely angled shower may not be ideal.

Service

9.0

The service is top-notch, with a well-stocked room and attentive staff at the reception desk.

Location

10.0

The hotel's location on the lovely square near the SMN station is perfect for easy access to transportation.

Dining

9.0

The dining experience is excellent with a variety of great options, including many gluten-free choices.

Facilities

8.0

The hotel offers a range of facilities that contribute to a pleasant stay.

Mickey

United States, July 2023

9.4/10

I loved my stay at this hotel! The location is unbeatable, right in the heart of Santa Maria Novella square. The rooms were cozy and had a lovely balcony overlooking the square. The service was top-notch with a well-stocked reception desk and attentive staff. Dining options were fantastic with great choices including gluten-free options. The facilities were excellent, especially the view of Piazza Santa Maria Novella.

Rooms

9.0

The rooms were cozy with a lovely balcony overlooking the square.

Service

9.0

The service was top-notch with a well-stocked reception desk and attentive staff.

Location

10.0

The location couldn't be better, right in the heart of Santa Maria Novella square.

Dining

9.0

Dining options were fantastic with great choices including gluten-free options.